About
The wedding that never fades.
Amaranth is named for the mythical flower that never wilts. That's the whole idea, and the whole promise.
Why we built this
Every wedding produces two heartbreaks nobody warns you about. The first: the day is filmed by everyone and kept by no one — hundreds of photos and videos scattered across group chats, never gathered. The second: the wedding website — the one with your story, your photos, your names — gets deleted or frozen a year later, because the big planning platforms' business ends at the wedding.
Ours begins there. Amaranth collects the whole day from your guests' phones with one QR code, turns it into a real film by the next morning, and publishes it on a website — on your own domain — that never expires and keeps growing: the honeymoon, the first house, every anniversary, each baby.
The name
In Greek, amarantos means unfading — the amaranth was the mythical flower that never wilts. Milton called it "immortal amarant." For a product whose one promise is that your memories never expire, no other name came close.
Who's behind it
Amaranth is built on the Real Impact platform — the same memory engine behind our family of capture, film, and living-website products — and run in close partnership with working wedding professionals: the photographers, DJs, planners, and venues who live this industry every weekend. Their fingerprints are on everything, from the QR sign on the table to the way partners earn.
What we promise
- Never expires. Ever. Your site outlives the trend cycle — a year from now, five, fifty.
- Always yours. All of it. Original-quality export, one click, anytime.
- No watermarks. No ransom. The price you see is the price.